VAKA COLLECTION- HANDMADE JEWELLERY FOR PEACE + WELLNESS
FOUNDER- BECKY MUZARIRI, ZIMBABWEAN, (34).
What inspired your brand name?
My inspiration for the name Vaka Collection comes from the meaning of the word [Vaka], which describes to build up, putting something together from start to finish. That is the same concept I use with creating my accessories. I challenge myself and create unique pieces of wearable art that stand out as statement pieces, which I all personally design and make.
When did you start the business and how is it going so far?
I started my business as a hobby 2 years ago and made it official [at] the beginning of this year. I have enjoyed the process of creating and learning about the business aspect of designing and making jewellery.
Is it a side hustle or a full-time business? If it’s a side hustle, how do you balance the two?
It is a side hustle that is more than just a hobby to me. I take it very seriously and spend a lot of time and dedication building my brand. It has been a journey and through the process, I have learnt a lot about persistence and tenacity. You have to learn to create your version of balance that works best for you. You have to set goals, plan towards those goals and execute them knowing and believing you can do it all. This has to be done without neglecting yourself. No amount of effort is ever too small. Every bit of effort adds to the bigger picture, all you need to do is just get started.
How did you discover your love for jewellery design?
I have always had an eye for unique jewellery. As I started collecting more and more pieces, I would find myself taking a simple piece and adding a personal touch to make it stand out. With time, I decided to get formal training to help with aligning my creativity with the designs I had in mind which helped a lot in my creating process.
What are some of the values behind your business?
Love, Peace, Wellness.
Your Instagram business description is ‘Wearable art inspired by history, culture and the beauty of Africa’, can you please explain the decision to structure your business around these themes?
Making accessories has become part of my storytelling. It enables me to share the tangible expression of beauty through bold, eccentric pieces that exhibit different cultures as wearable art. My one-of-a-kind handcrafted designs are influenced by textures and colors of nature and surrounding beauty. I want people to see the world through wearable art in my accessories. I take great pride and joy in creating quality handmade statement pieces that showcase the beauty of different cultures. Every piece is not just a piece of jewellery, it is a showcase of history and culture.
Who are some of your life and business inspirations?
Anita Quansah, Oprah, Michelle Obama, my family and friends.
Do you work alone or with a team?
At the moment I work alone, however, I see myself working with a team as the business continues to grow.
What’s your favourite piece from the collection?
I would say the bracelets because they are versatile and unisex. They can be worn with anything no matter the occasion.
What keeps you going?
There is so much I want to do and achieve with my jewellery that supersedes wearing beautiful accessories. This is just the beginning of something wonderful and amazing in the creation.
The drive to make a difference and share this with the world means everything to me.