Crooked Lanes | The Evolution

July 22, 2025

By Tatenda Kanengoni

The sneaky New Year’s reflective bug always hits, doesn’t it? 

On the 31st of December 2015, perched in my dorm room in Ningbo, a relatively unknown city in China, I was sure of one thing: 2016 had to be different. And so, I said a silent prayer, asking God for a sign on which direction to take my life. The words Crooked Lanes were imprinted in my heart. Inspired by this vision, I worked with a designer who captured the heart of the brand. A few weeks later, Crooked Lanes was launched as a blog about lifestyle, culture, travel, and all the beautiful, messy in-betweens. 

I ran the blog for a few years. After relocating back home to Zimbabwe, I expanded its focus, covering small business start-ups, cultural events, and even bringing in reporters in hopes of evolving into a full-fledged media company. Crooked Lanes also developed a stationery store arm, selling customised pieces with motivational quotes and kiddie party goody bags. But as freelance consultancy work steadily took over, the dream quietly faded.

Crooked Lanes became just a memory. Yet the urge to write and create, this time enriched by my experiences in various cultural and media spaces kept nudging me. The name itself felt too long-winded, and so I shortened it to something that felt lighter.

This second chapter, now CL MEDIA, is an evolution of that original dream. It’s a celebration of all my creative passions, including storytelling through text, photography, and video, working with a team of fellow creators ready to bring meaningful stories to life.

Welcome to CL MEDIA, Crooked Lanes, rebirthed!